Clean Beauty: Ha'a & Co with Felico

Haʻa & Co. embodies the aloha spirit with clean beauty practices rooted in sustainability and cultural authenticity. Founded by Kaua‘i native Maliana Hamada, the brand celebrates Hawai‘i’s beloved flowers through hand-poured fragrances crafted in small batches. Each scent evokes cherished memories, from keiki days to Hawaiian getaways, using natural, high-quality ingredients and eco-friendly packaging. Dedicated to empowering Indigenous women, Haʻa & Co. honors tradition while prioritizing a sustainable future for generations to come. Let their nostalgic aromas transport you to the heart of Hawai‘i—where culture, community, and care converge.